About us

Our Journey to Open & Transparent Ad Tech

From concept to commercialization, see how BidOn is evolving into the industry’s leading open-source mediation solution.

Our Mission & Core Values

Mission Statement

Provide an independent, transparent, and collaborative in-app ad mediation solution.

Ambitious

We strive to redefine the market, becoming the leading in-app mediation solution by questioning the status quo and embracing passionate curiosity.

Transparent

We value openness and honesty, maintaining straightforward communication and open-source principles so everyone can review and trust our work.

Data-informed

Our decisions are driven by data and information, ensuring a thoughtful, evidence-based approach to every challenge.

Secure

We prioritize safety and privacy, proactively preventing exploits and safeguarding sensitive user data.

Fair

We ensure fairness by maintaining equal opportunities, with no single beneficiary, and no fees for supply or demand partners.

Bias for Action

We take ownership and act with accountability, using resources efficiently to deliver impactful solutions without becoming stagnant.

Collaborative

As a non-profit, we are committed to the community, empowering collective contributions to build and continuously improve the solution.

Mission Statement

Provide an independent, transparent, and collaborative in-app ad mediation solution.

Ambitious

We strive to redefine the market, becoming the leading in-app mediation solution by questioning the status quo and embracing passionate curiosity.

Transparent

We value openness and honesty, maintaining straightforward communication and open-source principles so everyone can review and trust our work.

Data-informed

Our decisions are driven by data and information, ensuring a thoughtful, evidence-based approach to every challenge.

Secure

We prioritize safety and privacy, proactively preventing exploits and safeguarding sensitive user data.

Fair

We ensure fairness by maintaining equal opportunities, with no single beneficiary, and no fees for supply or demand partners.

Bias for Action

We take ownership and act with accountability, using resources efficiently to deliver impactful solutions without becoming stagnant.

Collaborative

As a non-profit, we are committed to the community, empowering collective contributions to build and continuously improve the solution.

Business Milestones
Product Roadmap

2022

The Beginning
Conceptualization
Conceptualization

2023

Foundation & Development
2023 H1
Start Development
Build MVP
2023 H2
Beta Tests with Publishers

2024

Growth & Expansion
2024 H1
Product Improvements
Conversations with Potential Founders
2024 Q3
Commercially ready
NewPubCo inventory available
1st in-person workshop
Bylaws document
Product is ready and publishers can start using Bidon
Bidon is ready to onboard SDK Bidders
2024 Q4
Appodeal inventory available
Onboard new demand partners
Ad Caching
Backend preparations for scaling
Integrate Liftoff SDK Bidder
Integrate Mintegral SDK Bidder
Integrate Inmobi SDK Bidder

2025

Scaling & Optimization
2025 Q1
Consolidate Founder Group
2nd in-person workshop
Boombit & Playvalve inventory available
Reporting and Inventory Management APIs
Custom Adapters
Integrate Meta SDK Bidder
Integrate Moloco SDK Bidder
Scripts for Bidon server deployment
2025 Q2
Automated test suite to empower contribution to Bidon source code
Additional ad types
Integrate Google Bidding
2025 Q3
UA deals with demand providers
ROAS campaigns from Bidon partners
Integrate DT SDK Bidder
Integrate Pubnative SDK Bidder
Bidon can be used as a standalone mediation
2025 Q4 & beyond
Continue onboarding SDK Bidders
Continuous Bidon development

2022

2023

2024

2025

The Beginning
Conceptualization
Conceptualization
Foundation & Development
2023 H1
Start Development
Build MVP
2023 H2
Beta Tests with Publishers
Growth & Expansion
2024 H1
Product Improvements
Conversations with Potential Founders
2024 Q3
Commercially ready
NewPubCo inventory available
1st in-person workshop
Bylaws document
Product is ready and publishers can start using Bidon
Bidon is ready to onboard SDK Bidders
2024 Q4
Appodeal inventory available
Onboard new demand partners
Ad Caching
Backend preparations for scaling
Integrate Liftoff SDK Bidder
Integrate Mintegral SDK Bidder
Integrate Inmobi SDK Bidder
Scaling & Optimization
2025 Q1
Consolidate Founder Group
2nd in-person workshop
Boombit & Playvalve inventory available
Reporting and Inventory Management APIs
Custom Adapters
Integrate Meta SDK Bidder
Integrate Moloco SDK Bidder
Scripts for Bidon server deployment
2025 Q2
Automated test suite to empower contribution to Bidon source code
Additional ad types
Integrate Google Bidding
2025 Q3
UA deals with demand providers
ROAS campaigns from Bidon partners
Integrate DT SDK Bidder
Integrate Pubnative SDK Bidder
Bidon can be used as a standalone mediation
2025 Q4 & beyond
Continue onboarding SDK Bidders
Continuous Bidon development

BidOn’s Explosive Growth

Bidon is on the way to achieving 12 million daily active users connected to its mediation solution, by June 2025. The long term SDK adoption plan can be seen on this graph.

Bidon is open source and free. Forever.

BidOn is more than a product—it’s a movement for fairness, transparency, and control in the mobile ad ecosystem.
Join our growing community and integrate BidOn into your app.

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